80% Increase in Next-Gen Messaging Area Revenue
Since launching mid-February, we have seen an impressive 80% increase in daily average revenue generated from our new swim-lane design within the Messaging area across our Next-Gen Platform.
We understand that members who like and match with each other are keen to engage, and to promote these “high opportunity” members, we’ve showcased them via the swimlane in the Messaging area. While VIP members can see both their matches and likes, Classic members are prompted to upgrade.
Our Product Team is continuously improving the Messaging area with several new features in the pipeline, including simplified navigation, message expiration for Classic members, and anti-ghosting icons. These updates are designed to enhance UX and boost engagement, leading to even higher conversions.
Keep an eye out for further updates as we work to make your dating brand even more successful with HubStars!
